Entrepreneurial Technology Innovation Diffusion under Dynamic Competition-A Case Study of Gogoro and Kymco

• Main Authors: Peng, Yu-Ting, 彭郁庭
• Other Authors: Jeng, Jyh-Fu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uv49b3

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === E-scooter market in Taiwan has grown 2.1% within the last two years and the global e-scooter market has been predicted to grow at least 12.3% from 2017 to 2020. Development of green energy business has become an urgent issue worldwide and Taiwan is no exception. Gogoro Inc, a green energy entrepreneurial business in Taiwan, accounting for 85% of e-scooter market in Taiwan within only 6 years. How Gogoro become a potential corporation in the industry and how it competes with the leading company in the industry provide rich academic research value. This research aims to understand the competition between Gogoro and Taiwan’s motorcycle leading company Kymco and how it influences entrepreneurial innovation diffusion from the aspect of dynamic competition. By using an integrated framework of competitor analysis and interfirm rivalry issued by Ming-Jer Chen, we propose three conclusions: (1) Competition between newcomer and industry leader increase the motivation of innovation, industry diversity than proceed the diffusion of technology innovation. (2) Network-based on the foundation of trust increase the efficiency of information flow within the organization, freeing customers from doubts. (3) Innovation optimization increase adopters, adopters than increase the provision of environmental stimuli such as government regulations and complementary products, which then increase the motivation of competition between innovation, accelerating diffusion of innovation and forming a positive cycle.