Affection Divided: Analyzing Service Needs from Customer Journey within New Retailing
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === Abstract Service innovation is primarily about improving customer service. Therefore, customer journey mapping had become a commonly used management tool in modern days. On the one hand, we can understand how to improve service through users; on the other h...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34w986 |