A Research on the Business Model of Cultural and Creative Pop-up stores: A Case Study of KAMARO’AN, Pins & Needles and SOBDEALL
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === These days, not only big brands but also small brands have started to use the form “Pop-up Stores” to promote their brands in Taiwan. Huashan 1914 Creative Park is one of the example. Since 2014, Huashan Creative Park has invited cultural and creative teams...
Main Authors: | Hsieh, Yi-Chen, 謝宜臻 |
---|---|
Other Authors: | Wu, Feng-Shang |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/b86bdr |
Similar Items
-
A literature review on pop-up stores and their potential to start new business ventures
by: Sihvola, O. (Otto)
Published: (2017) -
Once you pop your customer will shop : - A study about pop-up stores
by: Bergqvist, Anna, et al.
Published: (2011) -
Pop Up Cafe as a Creative Generator in Jakarta
by: Albertus Prawata
Published: (2015-09-01) -
The characteristic of pop – up brand stores, brand experience and word of mouth.
by: WANG, WEI-JIN, et al.
Published: (2018) -
A Study of Hakka Pop as a Cultural and Creative Industry in the Business Model
by: Hsu, Ting-Hsing, et al.
Published: (2015)