| Summary: | 碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === With the declining trend in the number of marriages and the increasing number of competitors in the market, the wedding photography industry is facing furious price competitions. From this study perspective, how to establish a competitive advantage other than price to protect themselves from the impact of price competition, is one of the major problem in the development of wedding photography industry.
However, in the past literature related to wedding photography, most of the subjects are traditional wedding companies, and little literature has focus on small or individual wedding photography studios. Therefore, this study takes Ansir Wedding Photography as a case study in order to explore the service gap of the case and provide the proposal of service prototype and business model as a service design consultant.
This study takes Double Diamond developed by the British Design Council as the research framework and conducts four stages of service design process: Discover, Define, Develop, and Deliver. Through the collection and analysis of data, this study defines the service gap of the case as the following two: the first is the inability to communicate with customers efficiently, and the other is the inability to provide the resources, styles and trust for the target audience.
For these two service gaps, this study first defined specific design issues, and jointly developed design projects for those issues. Then through the presentation of service prototype, this study hopes the prototype will help the case to not only establish a brand style and increase the efficiency of communication with customers, but provide the resources required by customers and make more trust to the case.
Finally, as a result of the overall study, this study conducted a comprehensive risk assessment with business model canvas and established a tracking system to allow service prototypes and business models to be continuously validated and revised after implementation
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