The Research of the Online Business of Internet Public Opinion from Social Media – A Case Study of Coffee Shop Industry
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === In the past, consumers mainly obtained brand and product information through TV and traditional media channels, which led to consuming behavior. In recent years, the development of the internet and related technologies has drastically affected the consu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2cfa9r |