| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 106 === The study applies a methodology that mainly uses the 4C model to analyze how the joint venture indirectly delivers the implicit benefits, reason how the strategic joint venture creates differentiated value for the company, especially concerning the enhancement of the brand value, and analyze how the joint venture creates synergy that generates spillover effect. Moreover, the 4C model is customer-oriented, which makes the analysis less company-centric.
The purpose of the study is to understand the competition in an industry by including the brand value in the competitive analysis, provide a comprehensive analysis of the content and logic of the enterprise's decision-making.
In the conclusion, this study suggests how a company can create a long-term competitive advantages.
|
|---|
