Strategic Innovations in South Korean Cosmetics Industry-A Case Study on Amorepacific

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 106 === Throughout the 20th century, the cosmetics industry went from the early inception to the one of rapidly growing and highly thriving but its market was always controlled and dominated by a few brand name products from Europe, the US and Japan. Yet, beginni...

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Bibliographic Details
Main Author: 盧介華
Other Authors: 郭炳伸
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/p46ujr