Research on tourism theme tourism in taiwan

• Main Author: 左鳳翔
• Other Authors: 季延平
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/gw929e

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 106 === ports-Backpacking Travel" is the trend of tourism market in Taiwan. Since the government opened sightseeing at 1976, more than 40 years of tourism evolution, the concept of tourism has evolved from the multi-countries tourism to the combination of sports and backpacking travel. According to the statistics of the Tourist bureau, the number of travel agents has reached 2,241 at December 2017. The Government opened the travel service business license application at 1988. In such a competitive tourism environment, the travel industries need not only to the design of a wide range of tourism products, but also to combine a variety of theme elements in order to attract or satisfy different types of consumers. The travel industry which focus on the sports backpacking tourism must combine all of the value of network, do the market segmentation, select the target market and identify the product positioning, and then develop a more thematic tourism products in the professional field; The travel industry needs to understand the macro environment and the industry trend. In order to design a product close to consumer demand in the highly competitive industry to survive, the organization structure of the company, human resource management, strengths and weaknesses, resource capacity must be more effective. This case, the Life travel agency, hold the spirit of hard work, excellence quality, transformation and upgrade business strategy in the Taiwan travel industry area. After the tourism cycle, uphold the "high quality and price intermediate tourism" concept so that customers can feel our intentions, integrity and professional. In the future, the Life will move towards a long-term career map, innovative business model, and more effective series of value network members. The sports backpacking tourism products will be accepted by tourism consumer through the network linkage to give the product life and create a variety of theme tourism products with richness and creativity. From now on, more and more travel agencies in tourism products, but also on their professional fields and the establishment of value network indicators, innovative sports backpacking tourism, is bound to become the future trend and mainstream tourism.