The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106

Bibliographic Details
Main Author: 高婉毓
Other Authors: 黃葳威
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/brw326
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spelling ndltd-TW-106NCCU53750112019-05-16T00:00:45Z http://ndltd.ncl.edu.tw/handle/brw326 The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page 社群媒體之使用與品牌形象、 活動參與關係之研究─ 以社福型非營利組織臉書粉絲專頁為例 高婉毓 碩士 國立政治大學 傳播學院傳播碩士學位學程 106 黃葳威 2017 學位論文 ; thesis 90 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106
author2 黃葳威
author_facet 黃葳威
高婉毓
author 高婉毓
spellingShingle 高婉毓
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
author_sort 高婉毓
title The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
title_short The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
title_full The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
title_fullStr The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
title_full_unstemmed The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
title_sort study of the relationship among social media usage, brand image and activity participation: a case of nonprofit social welfare organizations’ facebook fan page
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/brw326
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