The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106
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ndltd-TW-106NCCU53750112019-05-16T00:00:45Z http://ndltd.ncl.edu.tw/handle/brw326 The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page 社群媒體之使用與品牌形象、 活動參與關係之研究─ 以社福型非營利組織臉書粉絲專頁為例 高婉毓 碩士 國立政治大學 傳播學院傳播碩士學位學程 106 黃葳威 2017 學位論文 ; thesis 90 zh-TW |
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zh-TW |
format |
Others
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碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106 |
author2 |
黃葳威 |
author_facet |
黃葳威 高婉毓 |
author |
高婉毓 |
spellingShingle |
高婉毓 The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
author_sort |
高婉毓 |
title |
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
title_short |
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
title_full |
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
title_fullStr |
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
title_full_unstemmed |
The Study of the Relationship among Social Media Usage, Brand Image and Activity Participation: A Case of Nonprofit Social Welfare Organizations’ Facebook Fan Page |
title_sort |
study of the relationship among social media usage, brand image and activity participation: a case of nonprofit social welfare organizations’ facebook fan page |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/brw326 |
work_keys_str_mv |
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