The Study of Relationship among Organization Internal Marketing, Knowledge Management, and Innovation Management of Higher Education Institutions: Taking Guangdong Province as an Example

• Main Authors: Huang, Maoyong, 黃茂勇
• Other Authors: 秦夢群
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hutyb4

博士 === 國立政治大學 === 教育學系 === 106 === The main purposes of this study were to explore the interactive relationships of organization internal marketing, knowledge management, and innovation management in higher education institutions in Guangdong province. Based on the literature review, this study constructed a path model among three potential variables, and developed research instruments as well. The participants in this study were 702 full-time teachers at higher education institutions in Guangdong province. The data were analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson correlations analysis , and SEM. The findings were as follows: 1.Teachers' perception of organization internal marketing, knowledge management, and innovation management is positive. 2. Teachers of different job title, and different types, history and location of higher education institutions showed significant differences on teachers’ perception of organization internal marketing. 3. Teachers of different age, job title, and different history and location of the higher education institutions showed significant differences on teachers’ perception of knowledge management. 4. Teachers of different age, and different history, size and location of the higher education institutions showed significant differences on teachers’ perception of innovation management. 5. There were positive correlations among organization internal marketing, knowledge management, and innovation management. 6. Both organization internal marketing and knowledge management showed a positive direct effect on innovation management. 7. Knowledge management partially mediated the effect of organization internal marketing on innovation management. 8. The SEM model of organization internal marketing, knowledge management, and innovation management exhibited good fit. Based on the results, there are suggestions particularly for education authority, leaders of higher education institutions and for further research.