Strategic Marketing Analysis on Sub-brand of Digital Banking in Taiwan
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === With the rise of FinTech, digital banking becomes one of the popular trends to the banking industry, no matter in Taiwan and other markets. Banking is no longer somewhere they go, but something they do. Especially for young people, they prefer using...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y54xs4 |