| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === The future prospects for growth in the global tire market is robust, according to the latest in-depth analysis from Smithers Rapra. Exclusive provisional data from its forthcoming report, “The Future of Global Tires to 2022,” shows that the market will experience a steady annual growth rate of 3.4% over the next five years, pushing a total of 2.24 billion units by 2017 to a total of 2.65 billion units in 2022. In Swaziland, the industry is still at its growing stage since few companies who have been dominated by a monopolistic company seem to have paddled behind in terms of competitiveness. Whilst consumers are buying into the idea of “safe driving”, concept, there seems to be great opportunity for companies to exploit more and more places in an endeavor to gain market share and creating a competitive market that will help fight road accidents through eradication of unroadworthy vehicles in the Kingdom of Eswatini.
Whilst the demand and supply for tyres, wheel alignment and balancing services is fueled by the growing number of vehicles worlwide, this document provides information on the tyre industry, globally and in the Kingdom of Eswatini and through a feasibility study, it also analyses the future prospects of a company venturing into the industry. The study introduces Qina Wheels and Tyres Services Company’s business model which emanates from its business strategy and marketing strategy. Both strategies are developed in order eliminate possible threats and alleviate weaknesses by focusing more on the company’s strengths and opportunities. Key market penetration strategies and key success factors of the company are presented through the marketing strategy and business model of Qina Wheels and Tyres Company respectively.
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