Business Plan of Diabetes Management App

• Main Authors: Lai, Chih Keng, 賴智鏗
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/zsz4z5

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === From WHO study, diabetes incident was 422 millions in 2014, and 90% were type 2 diabetes due to unhealthy lifestyle. Diabetes would create economic burden to the society. With poor management, diabetes would lead to severe complications, which reducing productivity of labor force, and high death rate among the incidents. The burden is not just from high medication expenditure, but also from chronical depletion of social welfare. However, type 2 diabetes patients could live almost the same quality of life as the healthy people do, if they follow well diabetes management principals, to live with healthy lifestyle, to routinely obey medication instruction, and to regularly check risks of complications. In Taiwan, the prevalence of diabetes is still on the rise. The government promotes diabetes healthcare for years, and enhance medications effectiveness to lower economic burden. Nevertheless, the behavior change is not easy, because most patients live with bad habits for a long time. The healthcare professionals couldn’t be everywhere around the patients at any time to ensure the obedience on principals. The app-based solution fosters the convenience of diabetes management. Patients would hire a digital assistant to make diabetes management more efficiently. The app-based solution also creates cloud platform where healthcare professionals closely bonding with patients and make medication more promptly. This business plan is to study the market of app-based solution of diabetes management in Taiwan and design a business model to compete in the market.