| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === “En-chanté” will be the most revolutionary bar in Nantes (France): it will allow targeted customers, people aged from 18 to 35 years old, to live the astonishing experience of a Taiwanese style Karaoke in Nantes. Indeed, Karaokes with private rooms to sing do not exist yet in this city whereas the desire for Karaokes is currently gaining momentum in France. For instance, Karaoke TV shows are more watched than President Emmanuel Macron’s speech, with more than 4 millions of viewers each day.
“En-chanté” will be there to address the lack of solution to this trend, through bringing the Taiwanese style Karaoke.
The Karaoke bar will be named “En-chanté” as it means “happy and delightful” as well as “nice to meet you” in French. In addition, “chanté” means sung in French, thus, the entire name clearly expresses the particular bar’s DNA, which is centred on Karaoke.
In other words, both happiness and songs are reunited in the name of this uncommon bar in Nantes.
“En-chanté” will be located in the city centre of Nantes where numerous local and international students and young executives are living and going out. It will provide to them six private rooms with state-of-the-art devices to sing as well as a buffet, so that they can enjoy and live a true social experience inside the Karaoke.
As Nantes gathers more than 56,500 students and is the most attractive city to work in France according to the Cabinet Arthur Loyd (October 2017), “En-chanté” could be profitable within one year, according to our forecasts, thanks to wide opening hours during the weekends (from 2pm until 2 am) and with privileged relationships with student associations and companies.
I will be associated with a friend who has a engineering background so that we will complete each other in the daily tasks. One bartender will also be employed to help us.
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