| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === This business plan illustrates opening a bed and breakfast operation in St. Lucia. The Fresh Breath Xcape will prioritize a decorous treatment service to the employees, focusing on developing their leadership and teamwork skills, enabling the possibilities to offer top ranking customer service.
As the rising globalization rate and declined economy, it is important to identify the proper components of a business plan for bed and breakfast operation. To summarize a successful operation model, finding the right market, customer segments and positioning its value proposition. This research will also highlight the revenue forecast and the growing lodging industry rate in St. Lucia. Tourism is the leading economic sector in Saint Lucia, contributing an estimated 13.8% of GDP and direct employment for approximately 20,000 employees. Saint Lucia is a leading tourism destination and decorated recipient of international awards and accolades for her natural beauty, luxury, and romance. It is the first largest export earner after the agriculture and manufacture services and rates third in the Caribbean for increased visitor numbers and visitor spends. The industry has been emerging and flourishing. The Bed and Breakfast accommodation has become a true symbol for tourism in St. Lucia and can be considered as a typical lodging for this part of the world. There are countless bed and breakfast across the Caribbean region offering housing from inexpensive rooms to luxury stay with high levels of comfort and first class service.
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