A Study on the Promotion of Customer Satisfaction-- M Resort as An Example

• Main Authors: LU MEI CHIN, 盧美琴
• Other Authors: Jen-Hui Chuang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/p6g9t5

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 106 === The purpose of this study was to understand the relationships between with customer satisfaction and revisitintentionin My KentingHoliday Resort. This study develop thequestionnaires of the relationships customer satisfaction of Home stay and staying. The samples of customerin M Resort are 20 years old, finally totalnumber of 111 tourists returned the questionnaires. The data was then analyzed in SPSS 12.0 with statistics methods includingdescription statistics, t test, one-way ANOVA, Scheffe-test andPearsoncorrelation.The Results indicate significant varia nces of different personal background oncustomer satisfactionof Home stayAnd it also indicate significant variances of and staying and revisit intention.The Results also find the significant relationships between customer satisfaction of Home stay and revisit intention. According to conclusion, the study provides the suggest to M Resortto rising customer satisfaction and also to risingt revisit intention with My Kenting Holiday Resort.