A Study of the Premium Package Services Business Model Successful Operation Strategies: Case of Funeral Service Business

• Main Authors: Yang,Ya-Ling, 楊雅玲
• Other Authors: Yang-Shyh-Ching
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9te4jd

碩士 === 明道大學 === 企業管理學系碩士班 === 106 === The funeral service industry is indispensable in the end of human’s life. When human beings are faced with death, they are fearful and they think death is a taboo subject. The process and the products of funeral service are highly connected with each other because of circumstances, time and events. In an aging society, the business opportunities of the funeral and ceremonial services industry are gradually increasing.The business model of package services is mainly to provide complete sets of high-quality services to satisfy customers.This study is based on the business model of package services, combining the operating experience of scholars and funeral service providers, Fuzzy Defe method (FDM), Fuzzy Hierarchy Analysis (FAHP) method and similarity integration method (SAM) are used to summarize the weight distribution of the three main criteria and the twelve sub-criteria.The results show, "External factors" are the key principles. The first three sub-criteria accounted for 75.6% of the total weight, which means that its strategic implications should focus on customer trust relationships and compliance with relevant laws and regulations and requirements. ability. The results of this study are expected to serve as a reference for the business strategy of the funeral service providers.