| Summary: | 碩士 === 明道大學 === 資訊傳播學系碩士班 === 106 === In recent years, with the popularization and development of 4G networks, the popularity of smart phones and tablets, and the fact that almost everyone has a smart phone, this has indirectly encouraged the vigorous development of digital media content, and the live broadcast has also come into being. In the past research, when talking about webcasting, there was a constant bias towards the research of online technologies such as streaming and the immersion of live games platforms. In the past, few studies were conducted on the live broadcast platforms in the country. so would like to use the network questionnaire to explore the user's continued use of Facebook live platform.
Social media continues to attract global audiences through new forms of human interaction, with Facebook as the most influential social platform. According to past research, the intention of promoting users' use of social networking websites is not only beneficial to the marketing interests of websites, but also promotes commercial activities such as follow-up product sales and service for users.
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