A study on experiential value, satisfaction, word-of-mouth sharing and revisit intention of the New Taipei International Drum Festival with cultural awareness as a regulatory variable
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士在職專班 === 106 === Taiwan’s cultural festivals and activities are rich and diverse, making great impressions on many cities. These cultural activities enhance local visibilities, promote city tourisms and stimulate economic growth. Moreover, they gain importance in preservi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gm9s78 |