Study on the Relationship between Personality Traits, Financial Behavior and Risk Tolerance

• Main Authors: CHENG,TSAI-YU, 鄭彩玉
• Other Authors: HO,TZU-PING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/vkkzzw

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === This study aims to explore the relationship between personality traits, financial management behavior and risk tolerance. A total of 160 written questionnaires were sent out in this study, and 160 questionnaires were returned; after deducting incorrectly filled questionnaires, 150 valid questionnaires were in written form, and the effective questionnaire recovery rate in written form was 93.75%, against which 150 were valid. questionnaire analysis. The SPSS Software was used as a data analysis tool to apply narrative statistical analysis, Pearson Correlation Analysis, Mean Enthalpy-Difference T-test, and Regression Analysis to verify the inferences of the aforementioned literature review and research hypotheses. According to the results of the study, the following conclusions were reached: Research on the positive and negative relationships between the investor's five different personality traits and the risk tolerance of financial management behaviors. There is a highly positive correlation between extraverted personality traits; and the relationship between investor background and risk tolerance. The higher the monthly salary, the higher the risk tolerance.