Factors Affecting the Success of Brand Extension Success for Information Service：The Role of Perceived Fit and Perceived Tie and their Antecedents
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === A lot of companies have employed brand extension as their strategy to promote new products or new services to increase their revenue and market share. Brand extension may bring a lot of benefits for companies, but some companies cannot implement brand extensi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wr73dc |