| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 106 === E-commerce has risen rapidly in recent years and has grown to a 2-digit figure every year. Many physical stores are facing great challenges and challenges. This study is based on the employees of the health food industry, and discusses the different advantages and disadvantages of the various pathways of the health food industry under different business models of the business owners.
This study found that the health food industry still uses the business model of physical access as a pros and cons, because consumers can gain more trust and professional shopping identity in the physical access. Under the management of electronic channels, the acceptance of consumers of young ethnic groups is relatively high, we still hope to have a sense of trust through physical channels.
Based on the above findings, this study proposes the following specific recommendations for the business community and follow-up researchers:
I.Suggestions for follow-up investigators:
1.To expand the research target: enterprises with individual performance as the business model;
2.To increase research variables: enterprises with western medicinal herbs as the main sales entity;
3.To increase quantitative data analysis to expand the depth of research and Breadth.
II.Suggestions to the business community:
1.Differentiate the products of the refined channel to integrate the price of each channel;
2.Strengthen the identification method of genuine goods to avoid consumers buying counterfeit goods;
3.Alternatives when conceiving price differences, provide consumers with purchases Also choose.
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