The Influence of Professional Knowledge and Relationship Sales Behavior on the Purchase Intention of Financial Products

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 106 === The purpose of this article is to understand how to improve the financial institutions' operational differentiation and competitiveness.It is through customer perceptions of financial institutions and their officers to explore the key factors for custome...

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Bibliographic Details
Main Authors: LIU,YING-JU, 劉盈汝
Other Authors: CHANG,YU-LING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/29hs57