The Study of Audience’s Behavior on Viewing Mainland China’s Drama
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士班 === 106 === This study aims to investigate the interaction of Taiwanese audience watching Mainland China dramas behavior and personality. Based on Uses and Gratifications Theory, we divided watching motivations are classified into entertaining, escapism, kill time, info...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bkxhev |