| Summary: | 碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士班 === 106 === In the era of new media, striking variation happening between old and new media facilitates traditional films and television to drive new business opportunities and consumer groups through new communication and thinking patterns. With networking development, communities have become an integral part in the life.
Therefore, this study aims at discussing about four communities: Facebook, PTT, Insatgram and Dcard and then analyzing differences of social sense of immediacy and virtual community consciousness brought by different drama groups to readers and audiences. Whether social sense of immediacy and virtual community consciousness had different multilevel implications and diversified development was analyzed. Virtual community consciousness was extended with social sense of immediacy being the cardinal line. Sustainable use of drama interpersonal websites by users and their sharing will were promoted by virtual community consciousness.
Study results find: 1.That different interfaces, members and mechanisms in the
communities bring about different social senses of immediacy. Readers and audiences are mainly influenced by social sense of immediacy of communities. The contents and emotions to be expressed will be understood by members during use of communities so that the members will generate virtual community consciousness. 2.Media functions and messages of network communities are generally similar. Nevertheless, in virtual community consciousness, member identity, demand satisfaction and emotional bond are different, and this constitutes an important factor attracting readers and audiences to join in the community. 3.In addition, it’s further found in this study that better communication in drama community can let members feel being a member of the community, and this emotional bond can contribute most to influence of readers and audiences in the community, so sustainable use of the community by the community members and their message sharing will will be promoted.
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