Does a Country´s Image Matter? Take Indonesia Silvery Jewelry Industry as an Example

碩士 === 銘傳大學 === 國際企業學系碩士班 === 106 === Nowadays people believe that the image of a country affects their desire to buy a specific product. A lot of companies invest their money in digital marketing in order to establish and learn the best preferences for the consumers. The marketer looks to activate...

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Bibliographic Details
Main Authors: Herrera Valdez, Gabriela, 樊佳玲
Other Authors: CHEN, HSIU-LI
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vuy86y

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