Does a Country´s Image Matter? Take Indonesia Silvery Jewelry Industry as an Example
碩士 === 銘傳大學 === 國際企業學系碩士班 === 106 === Nowadays people believe that the image of a country affects their desire to buy a specific product. A lot of companies invest their money in digital marketing in order to establish and learn the best preferences for the consumers. The marketer looks to activate...
Main Authors: | Herrera Valdez, Gabriela, 樊佳玲 |
---|---|
Other Authors: | CHEN, HSIU-LI |
Format: | Others |
Language: | en_US |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/vuy86y |
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