How Ambient Scent and Touch Affect Consumer Impulsive Buying

• Main Authors: CHANG, PO-HSUN, 張博勛
• Other Authors: HSU, YA-HUI
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/c72s5n

碩士 === 銘傳大學 === 企業管理學系 === 106 === In recent years, with the advancement and change of marketing methods, consumers can easily contact impulsive buying opportunities. However, most studies have separately explored scent or touch, and rarely combine these two topics together.It has forced or irresistible reasons to touch the target. For those high ANFT consumers, lack of control and indiscriminate processing is a normal thing. The research investigates how ambient scent and touch influence impulsive buying. Findings reveal that not only consumers with low buying-impulsiveness but also consumers with low ANFT will cause impulsive buying at warm scent, but also consumer with low ANFT will cause impulsive buying at warm scent. For those store owners who want their stores to become better or increase income, inducingthese consumer's' impulsive buying will high probability probabillyprobably bring extra profit.