Korean Wave on Consumer’s Purchase Intention: Based on Theory of Planned Behaviour’s Model
碩士 === 銘傳大學 === 企業管理學系 === 106 === This research explores the relationship between the emerging culture in entertainment industry which is Korean wave, country of origin, consumer ethnocentrism, religious commitment, and social media towards purchase intention on Korean beauty products. The industry...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tn9678 |