The Impact of Green Advertising on Brand Attitude:Moderated by Celebrity Endorsement and Cultural Identity
碩士 === 銘傳大學 === 企業管理學系 === 106 === The primary objectives of this study are: (1) to examine the relationship between green advertising and brand attitude; (2) to examine how cultural identity moderates the relationship between green advertisements and brand attitude; (3) to examine how celebrity end...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/877zrd |