A study of Research on Service Quality, Experiencing Marketing,Customer Satisfaction and Revisiting Willingness-A Case Study of Qigu Lagoon Ecotourism

• Main Authors: CHEN, YU-CHE, 陳育哲
• Other Authors: LIN, CHENG-TE
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/97kef4

碩士 === 康寧大學 === 企業管理研究所 === 106 === A purpose of this study is to investigate the relationship between service quality, experience marketing, satisfaction and revisit intention of ecotourism in Qidu Lagoon. This study took tourists from seven lagoon regions as the research object and issued questionnaires to the main tourist attractions in the Qidu Lagoon. After the collection, spss software was used as a statistical analysis tool. The data obtained were analyzed by descriptive statistics, independent sample t-tests, and Pearson’s correlation and other statistical methods. The research result showed： 1. There is a significant relationship between service quality and experience marketing. 2. There is a significant relationship between service quality and customer satisfaction. 3. There is a significant relationship between service quality and revisit intention. 4. There is a significant relationship between experience marketing and customer satisfaction. 5. There is a significant relationship between experience marketing and revisit intention. 6. There is a significant relationship between customer satisfaction and revisit intention.