A Study of Experiential Marketing, Tourist Satisfaction and Revisiting Intension - A Case Study of Tenway Garden Leisure Farm

碩士 === 康寧大學 === 企業管理研究所 === 106 === The purpose of this study was to explore the relationship of experiential marketing, tourist satisfaction and revisiting intension. By utilizing convenience sampling, a questionnaire survey was conducted in Tenway Garden Leisure Farm. 255 valid questionnaires were...

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Bibliographic Details
Main Authors: CHANG, YI-LIN, 張怡琳
Other Authors: LIU, HAN-YU
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/q659p2