A Study of Experiential Marketing, Tourist Satisfaction and Revisiting Intension - A Case Study of Tenway Garden Leisure Farm

• Main Authors: CHANG, YI-LIN, 張怡琳
• Other Authors: LIU, HAN-YU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/q659p2

碩士 === 康寧大學 === 企業管理研究所 === 106 === The purpose of this study was to explore the relationship of experiential marketing, tourist satisfaction and revisiting intension. By utilizing convenience sampling, a questionnaire survey was conducted in Tenway Garden Leisure Farm. 255 valid questionnaires were collected. The data were analyzed by descriptive statistics, independent samples t-test, one-way ANOVA, Pearson product-moment correlation analysis, and multiple regression analysis. The results were summarized as follows: a lack of statistical significance was showed in experiential marketing; significant differences were showed in tourist satisfaction and revisiting intension; the correlation between experiential marketing and tourist satisfaction, tourist satisfaction and revisiting intension, experiential marketing and revisiting intension was positive; relating experience, food and service satisfaction, and total satisfaction had predictability on revisiting intension.