A Study on Consumers' Perceptual Quality and Purchase Intention of Recipes: A Case Study of Tainan Local Snack Recipes

碩士 === 康寧大學 === 餐飲管理研究所 === 106 === In this study, consumers of Tainan local snack recipes questionnaire were selected as subjects for questionnaire. The consumers analyzed the process of perceived quality and purchase intention of Tainan local snack recipes. The results can be used as Tainan local...

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Bibliographic Details
Main Authors: XIE, DU-SONG, 謝篤松
Other Authors: CHENG, TZONG-SHING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3cz2gh