The Effect of Perceived Value and Usage Motivation of LINE Sticker on the Purchasing Intention ： A Case Study of L University
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 106 === The aim of this study is to explore the effect of LINEsticker’ usage motivation and sticker value on purchase intention for the “L” university students. By using Questionnaires, according to the portion of total numbers of Day Ministry students of the “L” unive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t2v4m5 |