Exploring Consumer’s Attitude and Purchase Intention toward Online Hotel Booking: A Case Study of Ho Chi Minh City in Vietnam
碩士 === 龍華科技大學 === 企業管理系碩士班 === 106 === Online hotel booking, nowadays, is considered to be a fast, convenient and helpful way of reserving hotel rooms through the internet especially during the holidays and clearance seasons. Therefore, the proposed conceptual model was based on the ideas of the tec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nsbhq5 |