The Exploration of Vietnamese Consumer Preferences for Purchasing at Convenience Store
碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === The dissertation focuses on theoretical and practical issues of retail system business through convenient store model. Collaborate with the customer to assess the level of this type of supermarket to provide the basic construction elements of a convenience stor...
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| Format: | Others |
| Language: | en_US |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vb36s8 |
| Summary: | 碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === The dissertation focuses on theoretical and practical issues of retail system business through convenient store model. Collaborate with the customer to assess the level of this type of supermarket to provide the basic construction elements of a convenience store model to meet the needs of consumers. The success of a company does not stop at what the company can do to meet consumer demand but rather is a process of research that builds a strategy based on consumer demand for coordination. And the competitiveness of the company. Based on satisfaction factors, the thesis analyzes and studies the level of customer satisfaction and loyalty to develop a solution to improve the Exploration of Vietnamese Consuming preferences for purchasing at Convenience Store.
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