| Summary: | 碩士 === 龍華科技大學 === 企業管理系碩士班 === 106 === Taiwan officially joined the World Trade Organization (WTO) on November 13, 2001. It has experienced industrial outflows, credit crunches, high raw material prices, high oil prices, and global financial tsunami storms. Because of the reasons, heavy-duty commercial vehicle market has faced the recession and competition pressure. The situation is even worse when Taiwan implemented the fifth phase of environmental pollution discharge standards to diesel vehicles on January 1, 2012, followed by the implementation of the sixth phase of the environmental pollution discharge standards in 2019, as well as China’s import to Taiwan. Taiwan’s heavy-duty commercial vehicle market is no longer dominated by the Japanese, but it is subject to competition from various brands, and each auto company is facing great market share pressure. In recent years, the development of network information has led to a rapid rise in consumer awareness, and the overall competition in the market for transparent commercial vehicles has become more intense and complex. Taiwan is a small island, so the market for heavy-duty commercial vehicles is relatively small, compared to other countries. Consequently, once more brand cars, more competition in price, and more promotional activities. The focus of heavy-duty commercial vehicle dealers has changed from the new car sales to after-sales services that are less affected by the economy and profitability. This operation is basically difficult, so how the dealers meet the diverse needs of customers in this low-profit market, how they control and win the competition, create higher profits, improve customers’ satisfaction to benefits the company and enhance customers’ loyalty and purchase intention are become important issues. This study focused on these issues for domestic heavy-duty commercial vehicle dealers and hopes to provide empirical and practical suggestions for heavy-duty commercial vehicle dealers and manufacturers.
|
|---|
