The Research on the Consumers' Satisfaction with Care-Us in Chinese Food：A Case Study in Kaohsiung City

• Main Authors: SU,MEI-YUEH, 蘇美月
• Other Authors: LEE,JO-YU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9v549v

碩士 === 高苑科技大學 === 資訊科技應用研究所 === 106 === The purpose of this study was to understand consumer satisfaction with Chinese foods and to provide relevant institutional references. In this study, 335 questionnaires were sent out in a written questionnaire, 310 valid questionnaires were returned, and the effective recovery rate was 92.5%. After collecting relevant data through descriptive statistics, reliability analysis, factor analysis, T Test, One way ANOVA, correlation analysis, and regression analysis, the research findings obtained are as follows: First, the subject's basic condition (a) The majority of female diners are;(b) The majority of the age group is between 41 and 50;(c) There are many people who have no experience in donating money;(d) A one-time meal will be served in the Chinese-style dining room within a half year. Second, the results of the study (a) Good rating for restaurant satisfaction;(b) Women have higher overall ratings for Chinese children's restaurants than their male counterparts;(c) Subjects aged between 31 and 40 years are more satisfied with the sub-items and overall satisfaction of the Chinese restaurant in Magpies than other age groups;(d) The donation experience does not affect the subject's evaluation of each item and the overall evaluation of the Chinese restaurant in Xilaier;(e) The frequency of meals is more than five times in six months. Research Suggestions: (a) increase the richness and diversity of menu design; (b) increase brand awareness;(c) Include seasonal fruits and vegetables into the dish; (d) launch a special cuisine, and regularly change the menu; (e)to increase the characteristics of table-side services and create exclusive services for the children; (f)design multiple incentive programs, or launch special meals at different prices.