| Summary: | 碩士 === 高苑科技大學 === 資訊科技應用研究所 === 106 === The purpose of this study was to understand consumer satisfaction with Chinese foods and to
provide relevant institutional references. In this study, 335 questionnaires were sent out in a written
questionnaire, 310 valid questionnaires were returned, and the effective recovery rate was 92.5%.
After collecting relevant data through descriptive statistics, reliability analysis, factor analysis, T
Test, One way ANOVA, correlation analysis, and regression analysis, the research findings
obtained are as follows:
First, the subject's basic condition
(a) The majority of female diners are;(b) The majority of the age group is between 41 and
50;(c) There are many people who have no experience in donating money;(d) A one-time meal
will be served in the Chinese-style dining room within a half year.
Second, the results of the study
(a) Good rating for restaurant satisfaction;(b) Women have higher overall ratings for Chinese
children's restaurants than their male counterparts;(c) Subjects aged between 31 and 40 years are
more satisfied with the sub-items and overall satisfaction of the Chinese restaurant in Magpies
than other age groups;(d) The donation experience does not affect the subject's evaluation of each
item and the overall evaluation of the Chinese restaurant in Xilaier;(e) The frequency of meals is
more than five times in six months.
Research Suggestions:
(a) increase the richness and diversity of menu design; (b) increase brand awareness;(c)
Include seasonal fruits and vegetables into the dish; (d) launch a special cuisine, and regularly
change the menu; (e)to increase the characteristics of table-side services and create exclusive
services for the children; (f)design multiple incentive programs, or launch special meals at
different prices.
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