The Effects of Corporate Image, Perceived Value, and Trust on Bank Customers' Share of Wallet of Wealth Management
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 106 === In the past, since few studies have focused on the factors affecting share of wallet, the managerial implication is uncertain. In this study, it aims to explore the effect of corporate image, perceived value, and trust on share of wallet. This work c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/th8xd4 |