The Case Study of Key Factors to Open a Branch for Z Hair Salon Company

• Main Authors: Ya-Fang Su, 蘇雅芳
• Other Authors: Cheng-Feng Lee
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/yfzq74

碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 106 === In recent years, with the changes of the entire environment and the development of the hairdressing business, the medium to high-priced hairdressing stores in Taiwan are severely impacted. Under the Law of the Survival of the Fittest, the stores which are more than the demand and the less competitive will eventually go out of the business. The case company has been established in Kaohsiung for four years. Being affected by the decreasing birthrate and the subsequent reducing of the population, the pace of its development and expansion is getting slower; however, the education and training of the staff continues, especially focusing on the cultivation of the talented hairdressers. Besides, it is committed to the refinement of the product development, adjustment, training, implementation, and revision so that all of the staff could follow the standardization and apply it to the scene. Through the strategic analysis of the progressive Z company, the continuous establishment of the new stores is one of the most effective strategies to facilitate its expansion. However, there are many conditions for the successful management of chain stores. To figure out these conditions, this paper analyzes potential factors such as the selection of the location, the analysis of the business district, the environment of the stores, headquarters support, SOP, the management of the customer relationship, and research into the impact of these factors on the performance of the Z Hairdressing Company in business.