Antecedents Which Influence Electronic Receipt Use Intention

• Main Authors: Yueh-Feng Hsu, 徐岳楓
• Other Authors: Tien-Hsiang Chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/87rp5j

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 106 === As awareness towards environmental protection continues to grow, the government has implemented use of electronic receipts to protect the environment, save energy, reduce carbon, and curb paper use. The Ministry of Finance promotes e-receipts to have government agencies and corporations undertake social responsibilities including energy conservation as well as carbon reduction. E-receipts save consumers time and hassles in validating receipt lottery numbers. Moreover, there’s no need to collect or keep receipts, and one can proceed with refunds or exchanges without the need to look for tangible receipts. Business owners can simplify accounting procedures as well as save costs this way. The research is based on the “technology acceptance model”, with consumer environmental protection as the starting point. Dimensions including “green involvement”, “green trust”, ”reward incentives”, “degree of corporate cooperation”, “no tangible way to donate receipts”, and “perceived characteristics of innovations” comprise the comprehensive research model. The model is used to study antecedents which influence e-receipt use intention. Research conclusions are as follows： 1. Perceived usefulness, perceived ease-of-use, characteristics of innovation form a second-order construct (innovation characteristics). Green involvement and green trust form a second-order construct (environmental factors). Both second-order constructs have positive significant influence on use attitude towards e-receipts. 2. Reward incentives, corporate cooperation, no tangible way to donate receipts form a second-order construct (extra conditions). Both extra conditions as well as consumer use attitude towards e-receipts have positive significant influence on use intention. 3. The results recommend effective strategies as well as methods in future e-receipt promotions.