| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 106 === In this rapid technological advancement and ageing era, people have begun to use smart mobile devices (mobile phones, tablets, etc.). For pursuing convenience and accessing to the latest information, consumers' shopping patterns have gradually changed. Each Taiwanese has an average of 2.7 mobile devices, and 65% of people who over the age of 55 use the Internet every day. Through understanding their intentions and actions, how retailers grasp the market of older adults and seek to continue to operate. It is an issue that the retailers need to investigate. Therefore, based on unified theory of acceptance and use of technology, this study explores the impact of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price values, and habits on behavioral intentions. The impact of personal factors such as personal innovativeness in IT, perceived risk, and the self-actualization needs on behavioral intentions will enable retailers to understand more about the purchasing behaviors of matured people. It becomes the basis for creating a competitive advantage by selling goods and developing mobile apps which needed by mature families.
The target participants in this study are aged 55 and above, who live in Taiwan. There were total 126 valid questionnaires completed. Then adopted Statistic System: Smart PLS 2.0 to analyze questionnaire results for descriptive statistics, reliability analysis. The empirical results show: (1) Older adults’ social influence, hedonic motivation ,and the self-actualization needs has significantly positive impact on intention of mobile shopping. (2) Elders’ performance expectancy, effort expectancy, facilitating conditions, price value, habit, and personal Innovativeness in IT has no significant effect on intention of mobile shopping. (3) Older adults’ perceived risk has significantly negative impact on intention of mobile shopping.
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