Study on Enterprise Diagnosis in Loading and Unloading Transportation Industry — A Case Study of Company K

• Main Authors: CHANG,CHING-HUI, 張靜惠
• Other Authors: LIN,PING-CHEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6h2cmc

碩士 === 國立高雄應用科技大學 === 金融系金融資訊碩士在職專班 === 106 === When facing the trend of economy globalization and regional integration, the industrial shifting and restructuring rapidly. Furthermore, the domain demand market has been limited and highly depended on the overseas trade in Taiwan. In order to break through the ever-changing economic environment, the only solution is strengthening enterprise constitution and improving competitiveness. Besides cultivating talents, the corporate diagnosing and improve the potential problems anytime can ensure the sustainable operation. This study uses K Company as a diagnostic research case and based on the finance/management/strategy/analysis (FMSA) model architecture created by Chu-yi, You. This study conducted an enterprise diagnosis on a subject company in the loading and unloading transportation industry. The diagnosis procedures were carried out in an outside-in, stepwise manner. First, an external conditions assessment was conducted to analyze the present status and future trends of the loading and unloading transportation industry in Taiwan. The results were used to complete a five force analysis and SWOT analysis. Secondly, an internal assessment was conducted by analyzing the breakeven point as the foundation for creating profitability, and employing the seven management functions (production, marketing, human resources, research and development, finance, administration, and information) as the basis of for formulating an improvement action plan.