| Summary: | 碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 106 === Taiwan started to pay attention to the Muslim tourism market in 2006. Inspecting the number of major Muslim countries in Southeast Asia visiting Taiwan in the past seven years, Malaysia has grown by 70% from 300,000 in 2011 to 520,000 in 2016. Meanwhile, the amount of visitors from Indonesia has risen from 156,000 to 189,000. Both of the statistics show the increasing Muslim travelers to Taiwan. The purpose of this study is to understand the tourist needs of Muslim communities in order to provide a Muslim-friendly tourism environment and enhance Taiwan’s competitiveness in the world’s Muslim tourist market. The design of the questionnaire, which was revised four times, was conducted through the content discussion between the Malaysian and Indonesian local travel industry leaders or supervisors. The questionnaire was divided into five aspects： （1） policy and environmental favorable conditions （2） infrastructure （3） consumption indicators （4） natural landscape and humanistic traditions （5） attitudes to religious activities. The survey respondents are focused on managers from Malaysia and Indonesia in the tourism industry. The results of the thirty-nine returned valid questionnaires （29 in Malaysia, 10 in Indonesia） has found that both Malaysian and Indonesian companies attach the highest importance to the “tourism development policy and favorable conditions for the environment”. Malaysian industry believes that the most important thing is that “Taiwan’s security environment guarantees the safety of tourists”. Furthermore, Indonesian companies believe that visas can be simplified and facilitated. Some questions regarding Muslim tourism policy are for reference by the competent authorities. Taiwanese tourism-related businesses can refer to the weights of other issues and propose countermeasures and business opportunities. This will effectively promote the Muslim-friendly tourism market in Taiwan.
Keywords： Muslim-friendly tourism, tourism competitiveness, new southbound policy.
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