Are You Tired？Examining Continuance Usage Intention Toward Mobile Instant Messaging From Positive and Negative Emotions-Take LINE as Example
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 106 === In this study, the model is based on Bagozzi's self-regulation framework to explore the effects of perceived enjoyment and emotional exhaustion as mediating positive and negative emotional reactions on continuance usage intention regarding mobile ins...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q6h9s3 |