Are You Tired？Examining Continuance Usage Intention Toward Mobile Instant Messaging From Positive and Negative Emotions-Take LINE as Example

• Main Authors: WANG, YI-WEN, 王怡文
• Other Authors: HSU, CHIUNG-WEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/q6h9s3

碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 106 === In this study, the model is based on Bagozzi's self-regulation framework to explore the effects of perceived enjoyment and emotional exhaustion as mediating positive and negative emotional reactions on continuance usage intention regarding mobile instant messaging, and the effects of network externalities, psychological motivations, identification, social interactions ties, and perceived overload as exogenous variable on positive emotional reactions (perceived enjoyment) and negative emotional reactions (emotional exhaustion). The model is used SmartPLS 3.0 in order to analyze the data based on 449 usable questionnaires. The results show that perceived enjoyment has a positive effect on the continuance usage intention of MIM, while emotional exhaustion has a negative effect. The perceived enjoyment is influenced by entertainment, information, identification, and social interaction ties. In addition, the emotional exhaustion is influenced by information overload and communication overload. Research contributions help managers creating better management.