| Summary: | 碩士 === 崑山科技大學 === 媒體藝術研究所 === 105 === This article was written because the researcher was very interested in production while in school, serving as a producer from university through graduate school, and continued to engage in film production in the industry and execution of industry-academia cooperation. The researcher is very familiar with the position and with production procedures for film. The researcher discovered that there were some differences in how “producers” treated production of student shorts and industrial films. Through personal experience, the researcher interviewed 5 producers in the industry, engaging and analyzing the production perspective, and posing production recommendations, hoping to assist students by providing them with a reference if they seek to become producers after graduation.
Research results show that due to the popularity of the internet and mobile devices, there is no longer the problem of short videos and few channels for marketing videos; currently , broad online media platforms and channels also create more needs for marketing videos. By interviewing producers, this study found that several producers were similar in the production procedures and operations for marketing videos. After compilation and analysis by the researcher, it is hoped that a production SOP can be proposed for marketing videos.
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