| Summary: | 碩士 === 崑山科技大學 === 房地產開發與管理研究所 === 106 === In the six-year national development plan, Executive Yuan established a new science
park in1991. In 1993, it passed the " stimulus economy package " and proposed
"adding a SouthernTaiwan Science Park." In 2004, the US Cerberus Assets
Corporation organized the “SouthBranch. United Industrial Co., Ltd.” and then
selected the L&M block and started the zone expropriation in 2005. In 2006, it began
to develop.
The L&M Special Zone is located in Xiaoxinli, the Shanhua District of Tainan City.
It is also the only one area with population consecutive growth monthly in the
Shanhua District. The researcher of this thesis has been engaged in real estate agency
for eight years in this L&M Special Zone, and observes that more and more
construction companies are rushing to invest in this area. However, in the case of the
growing prosperity of Southern Taiwan Science Park and the high development of the
L&M Special District, how to decide the building products position at this stage or
even though in the future has to be more cautious for them.
The study reviews some literatures of product position and analysis the real estate
market around the Southern Taiwan Science Park in order to understand the
background of supply side, and interviews some homebuyers to explore their
preference of housing demand by the methods of descriptive statistics and cross
analysis. This thesis combines the analyses of both supply side and demand side and
hopes to find out the unmet needs of this market, and gives substantial
recommendations of building products position for construction companies at the
same time.
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