Discussion on the Image of Shimen Reservoir Scenic Area

• Main Authors: LI,RO-RUN, 李若倫
• Other Authors: 李汾陽
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/h5sw2h

碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 106 === The Shihmen Reservoir Scenic Area is an old tourist attraction in the Taoyuan area. It has been completed more than 50 years since its completion. However, compared with other cities and counties and Taoyuan itself, it is no longer the primary choice for tourist destinations. In the early stages of completion, whether it is domestic or domestic, Even overseas tourists will visit the Shihmen Reservoir, but now the elegance has receded. Researchers have grown up in Taoyuan since childhood. Although they have not experienced the heyday of Shihmen Reservoir, they often visit their families and visit Shihmen Reservoir. Currently, the Taoyuan Municipal Government is planning to inject funds for the Shimen Reservoir and Dahanxi River Basin planning. It is expected that the Shimen Reservoir and the surrounding areas will be The area plans to become a recreational attraction for sports tourism and combines the methods of ecological conservation to adopt low-carbon tourism. We hope that this policy can promote the reproduction of the Shihmen Reservoir. This study discusses how Shimen Reservoir now recovers from the tourism lifecycle theory. What kind of tourist image should you use to attract tourists? Interviews with the public sector, local businesses, local residents, and tourists were conducted in this study. Non-public sector respondents considered that the current municipal government's marketing campaigns for large-scale events and sightseeing spots were insufficient. Department related units reference.